The goal here was to highlight the lifestyle of auto racing and the race day experience for play at live race events, TV and radio broadcast, digital downloads, educational and sponsor promotions.
We approached this assignment as a way to get inside the head of the driver himself. His thoughts just before and during the race. Musically we went for an active/alternative rock direction and lyrically captured the adrenaline rush race car drivers yearn for during a race. The song went on to be featured on the official NHRA compilation "Go Fast".